|
|
 |
| |
Some frequently asked questions
To read the FAQ for Publishers, please click here.
To read the FAQ for Advertisers, please click here.
What is the minimum daily user number a blog should have before they can consider blogads?
Blogs without a laser-sharp focus on one topic or community AND an audience of 1000 readers a day usually do not attract advertisers. But some blogs with a sharp focus AND an audience of thousands a day do NOT get advertisers either. One test: have more than a handful of companies expressed an interest in advertising on your blog?
What are Blogads?
Glad you asked that. Blogads are classified ads that appear in blogs and other independent web sites. Each "strip" of Blogads is managed by an independent publisher who sets prices and decides which ads appear.
What makes Blogads different?
Blogads are an expression of the grassroots intellectual economy. Blogads serve a far more passionate audience than is served by AOL Time Warner, Google, or the average Daily Bugle.
Isn't that a pretty bold claim?
Well, how many letters a day does the average daily paper get? A handful or less. Check out the comments on the average website. No comparison. People get fired up by blogs. They think.
Another question: how many people write Google letters about gun control, Prague, Wheezer, Pez, or Bin Laden? And when was the last time you saw a reader's comment written into a magazine ad?
Wait a second, I'm asking the questions here.
Sorry. Fire ahead.
Thank you. Who gets the cash from Blogads?
In traditional media, writers and editors earn less than 30% of total revenues, and 70% of revenues go to newsprint, ink, new computers for the ad reps,
parking spots, printing presses, lemonade for the publisher's kids... you get the picture. The coin gets flipped with Blogads: 70% goes to the writer, with 30% paying for technology. (Note that we split net revenues, i.e. after credit card or PayPal transaction costs, which typically amount to 2%-3%).
Why Blogads with an s rather than a z?
We requested a ruling from Nick Denton, who said the z was "too 1999."
What do the pundits think of blogads?
William Safire says there will be no blog-led "disintermediation leading to an invasion of alien ad-snatchers," because "gossips like an old-fashioned party line, but most information seekers and opinion junkies will go for reliable old media in zingy new digital clothes." Ouch.
Other pundits?
Well, Dave Winer also thinks the Blog revolution isn't about advertising: "The economic revolution of blogging is
about manufacturers giving up on advertising and going direct, talking to
their users, and their competitors' users, as if they were people and not
abstract beings (aka 'consumers')." On the other hand, Jenny Levine likes the idea: "As for Blogads, publishers and (ahem) record companies are natural fits
because folks that like a band or book enough to highlight it on their site
might be willing to put up an ad for it, too. Synergy if done right. It's
the same kind of targeted advertising that television broadcasters need to
begin adapting to in order to start working with - not against - digital
video recorder (DVR) users."
Who publishes Blogads?
Blogads are published by individual bloggers and site operators, who make the decision about which ads to publish. Blogads.com is a service of Pressflex LLC. For more information about Blogads
visit our archives full of quips and quotes about Internet advertising trends.
|
To read the FAQ for Publishers, please click here.
To read the FAQ for Advertisers, please click here.
|
